See the Buyer Lead System
Get a behind-the-scenes look at how the assessment funnel works and how buyer information is captured.
Get Brands Group LLC
Home Buyer Lead Partner Program
See How Assessment-Based Home Buyer Leads Could Work in Your Market
Book a private walkthrough to see how the buyer lead system is structured, what kind of buyer information can be captured, and whether your market may be a fit for a beta pilot spot.
What We’ll Cover on the Walkthrough
You’ll leave with a clear understanding of the system and whether it makes sense for your market.
Review Sample Lead Data
See examples of the type of buyer insights and purchase intent signals you can expect.
Check Market Availability
We’ll discuss whether your market may be available and what a beta pilot opportunity could look like.
“This system is built by a mortgage professional who has spent over two decades in the trenches. It’s designed for MLOs, by an MLO, to create more direct home buyer conversations.”
James Mucci
Mortgage professional since 2001
NMLS ID 138693
What This Walkthrough Is Built On
Mortgage Experience
Built from real mortgage experience as an MLO, broker owner, wholesale AE, and sales manager.
Real Campaign Testing
Based on actual home buyer lead campaign testing, including winning angles, failed angles, and real buyer response patterns.
Buyer Context First
Focused on capturing buyer intent, timeline, market, agent status, and financing confidence — not just basic contact info.
Purchase Pipeline Focus
Designed for MLOs who want more home buyer conversations and a stronger direct-to-consumer purchase pipeline.
MLO-Specific Strategy
Built around how loan originators actually work, follow up, build agent relationships, and convert buyer conversations.
Beta Market Rollout
Rolling out in select markets first to protect lead quality, partner fit, and the experience for early MLO partners.
Frequently Asked Questions
Yes. This walkthrough is built specifically for licensed MLOs who want more home buyer lead opportunities.
The focus is home buyer leads because purchase opportunities can create loan volume, database growth, and Realtor relationship leverage.
Yes. The walkthrough goes deeper into how the buyer lead system is structured, what kind of buyer information can be captured, and how the lead flow may work for MLO partners.
Yes. Part of the walkthrough is discussing the market you want to serve and whether it may be available during the beta pilot rollout.