Lead Buyer Terms

Effective Date: July 9, 2026

Last Updated: July 9, 2026

These Lead Buyer Terms (“Lead Buyer Terms”) apply to mortgage professionals, mortgage companies, lenders, mortgage brokers, loan originators, real estate professionals, financial service providers, business partners, or other approved business users who request, purchase, receive, access, review, or use leads, lead data, consumer inquiries, assessment data, market access, lead delivery services, or related services from Get Brands Group LLC (“Company,” “we,” “us,” or “our”).

These Lead Buyer Terms apply to lead programs, partner programs, pilot programs, market access opportunities, lead generation services, lead delivery services, and related offers operated by Get Brands Group LLC and its covered brands, which may include GetBrandsGroup.com, GetHomeBuyerLeads.com, GetMortgageFunding.com, and future websites, brands, landing pages, funnels, campaigns, or services owned or operated by Get Brands Group LLC.

By requesting access to a lead program, completing a lead buyer assessment, booking a walkthrough, placing an order, purchasing leads, receiving leads, accessing lead data, or using any lead-related service from Get Brands Group LLC, you agree to these Lead Buyer Terms.

If you do not agree to these Lead Buyer Terms, do not request, purchase, receive, access, or use leads or lead-related services from Get Brands Group LLC.

1. Relationship to Other Agreements

These Lead Buyer Terms are intended to provide general terms that apply to lead buyers and approved partners across Get Brands Group LLC brands and lead programs.

Specific lead programs, orders, campaigns, markets, pricing, delivery methods, lead criteria, scrub policies, replacement policies, exclusivity terms, trial packages, minimums, billing terms, cancellation terms, or other details may be described in a separate written agreement, order form, insertion order, invoice, proposal, partner agreement, lead buyer agreement, email confirmation, checkout page, or other written terms provided by Get Brands Group LLC.

If there is a conflict between these Lead Buyer Terms and a signed written agreement or approved order form, the signed written agreement or approved order form will control for that specific order, service, campaign, market, or relationship.

Any pricing, lead package, market, delivery method, replacement policy, performance example, or program description shown on a website or marketing page is subject to change unless expressly confirmed in a written agreement or approved order form.

2. Company Role

Get Brands Group LLC provides marketing, lead generation, lead delivery, lead matching, educational, business development, and related services.

Unless a specific written agreement states otherwise, Get Brands Group LLC is not acting as a mortgage lender, mortgage broker, loan originator, real estate brokerage, credit repair organization, legal advisor, financial advisor, tax advisor, or compliance advisor.

Lead buyers are responsible for their own licensing, compliance, consumer communications, disclosures, sales process, follow-up process, underwriting process, loan origination process, advertising practices, and business practices.

3. Eligibility and Approval

Lead programs may be limited to approved buyers, approved companies, approved professionals, approved markets, or approved service categories.

If you request access to a lead program, we may ask you to provide information such as:

  • Name
  • Company name
  • Business address
  • Email address
  • Phone number
  • NMLS ID
  • Licensing state or states
  • Role or title
  • Market area
  • Desired counties, cities, states, or territories
  • Lead volume interest
  • Follow-up capacity
  • Lead handling process
  • Compliance standards
  • Budget or trial package interest
  • Other information needed to evaluate fit, approval, or market availability

We may approve, deny, pause, restrict, or terminate participation in any lead program at our discretion. Approval is not guaranteed.

We may require verification of licensing, business identity, compliance status, payment status, market fit, operational readiness, consumer protection standards, or other criteria before providing access to leads or lead data.

4. Lead Program Description

Depending on the specific brand, campaign, order, or agreement, Get Brands Group LLC may generate, acquire, process, enrich, route, match, or deliver leads through digital marketing campaigns, assessment funnels, lead forms, landing pages, quizzes, applications, paid advertising, organic content, referral channels, partner campaigns, or other marketing sources.

Lead programs may include, but are not limited to:

  • Assessment-based home buyer leads
  • Home buyer readiness assessment leads
  • Mortgage inquiry leads
  • Home equity or refinance inquiry leads
  • Consumer financing inquiry leads
  • Credit-enriched leads where applicable and authorized
  • Business-to-business lead buyer opportunities
  • Beta pilot market opportunities
  • Exclusive or limited-distribution lead programs where expressly stated in writing

Lead fields, campaign sources, consumer questions, assessment structure, scoring methods, enrichment methods, delivery methods, and qualification criteria may vary by campaign, brand, market, order, and agreement.

5. Lead Data and Lead Fields

A lead may include information submitted by a consumer through a form, assessment, quiz, landing page, advertisement, website, or related process. Lead information may also include information generated, inferred, scored, categorized, verified, enriched, or appended through authorized systems, data providers, or service providers.

Depending on the program and the consumer information collected, a lead may include fields such as:

  • Name
  • Email address
  • Phone number
  • City, county, state, or desired purchase area
  • Buying timeline
  • Purchase price range
  • Estimated down payment
  • Self-reported credit range or credit confidence
  • Verified credit data where applicable and authorized
  • Credit score data where applicable and authorized
  • Home buyer readiness score or assessment result
  • Agent status
  • Current housing situation
  • Motivation to buy
  • Debt, savings, affordability, or financing comfort indicators where applicable
  • Consumer notes or form responses
  • Source, campaign, UTM, or tracking information
  • Consent-related information where available
  • Other data fields that may vary by campaign, order, or agreement

We do not guarantee that every lead will include every field listed above. Lead fields may vary based on the form, funnel, assessment, consumer response, data availability, authorization, market, campaign, source, and delivery method.

6. Credit-Enriched Leads and Consumer Report Data

Some lead programs may include credit-enriched data, soft credit data, consumer report data, credit score information, credit attributes, identity-related data, property-related data, or eligibility-related data where applicable, available, and authorized.

Credit-enriched leads may include data from third-party providers, consumer reporting agencies, credit bureaus, identity providers, property data providers, or other authorized data sources. In some programs, this may include TransUnion FICO 8 data or other credit-related information where available and authorized.

Lead buyers acknowledge and agree that credit-related data, consumer report data, credit score data, and similar information may be subject to federal, state, and local laws, including the Fair Credit Reporting Act, privacy laws, data security laws, permissible purpose requirements, consumer authorization requirements, and other legal or contractual restrictions.

Lead buyers may use credit-related data only for lawful, authorized, and permitted purposes connected to the consumer inquiry and only in compliance with all applicable laws, agreements, consent requirements, and provider requirements.

Lead buyers may not use credit-related data for any unauthorized purpose, unlawful purpose, discriminatory purpose, resale purpose, marketing purpose not authorized by law or consent, or purpose outside the scope of the applicable order, agreement, or consumer authorization.

We do not guarantee the accuracy, completeness, availability, freshness, or continued availability of any third-party credit data, credit score, consumer report data, identity data, property data, or enriched data.

7. Exclusive Leads, Shared Leads, and Market Availability

Some lead programs may be described as exclusive, limited-distribution, market-specific, county-specific, state-specific, pilot-based, or available only to one approved buyer in a particular market.

A lead will be considered exclusive only if exclusivity is expressly stated in a written agreement, order form, invoice, proposal, or written confirmation from Get Brands Group LLC.

Unless exclusivity is expressly confirmed in writing, no lead, market, county, state, campaign, channel, territory, audience, keyword, funnel, assessment, or lead source should be considered exclusive.

Market availability is not guaranteed. We may open, close, pause, restrict, reassign, limit, or adjust markets based on lead quality, consumer demand, advertising performance, budget, partner fit, compliance concerns, payment status, campaign performance, operational capacity, or business needs.

Beta pilot spots, early market access, and limited-market opportunities are subject to approval, availability, verification, compliance requirements, payment, and fit.

8. Lead Delivery

Leads may be delivered through one or more delivery methods depending on the applicable program, order, agreement, and technical setup.

Delivery methods may include:

  • Email
  • SMS/text message
  • CRM delivery
  • Google Sheet
  • Spreadsheet
  • Webhook
  • API
  • Lead portal
  • Zapier, Make, Pabbly, or similar automation tools
  • Other delivery methods approved by Get Brands Group LLC

Lead delivery timing may vary based on technical systems, third-party platforms, data processing, enrichment processes, form submissions, routing rules, quality checks, outages, or other conditions.

We are not responsible for delivery delays, missed notifications, email filtering, spam folder placement, SMS delivery failure, CRM issues, webhook failures, API issues, third-party platform errors, or technical problems outside our reasonable control.

9. Speed-to-Lead and Follow-Up Responsibility

Lead buyers are responsible for timely and professional follow-up after receiving a lead.

Best results generally require fast follow-up, consistent follow-up, informed use of lead data, respectful consumer communication, and a clear process for handling buyers at different readiness levels.

We may provide suggested follow-up practices, scripts, training, or recommendations. However, lead buyers remain solely responsible for their own sales process, communication process, compliance, staffing, systems, training, and consumer experience.

We do not guarantee that a lead will answer, respond, book an appointment, apply, qualify, be approved, close, fund, or generate revenue.

10. Pricing, Packages, Minimums, and Billing

Lead pricing, trial package size, minimum order size, payment timing, billing method, deposit requirements, recurring charges, advertising budgets, setup fees, replacement rules, refund rules, cancellation terms, and other commercial terms will be stated in the applicable order form, invoice, agreement, proposal, checkout page, or written confirmation.

Pricing and packages may vary by brand, market, lead type, campaign, exclusivity level, credit enrichment, lead criteria, delivery method, order size, availability, and agreement.

Any website language referencing example pricing, such as a per-lead price or minimum package size, is for informational purposes only unless confirmed in an approved order form, invoice, signed agreement, or written confirmation.

Unless otherwise stated in a signed agreement or approved order form, all fees are due according to the invoice or payment terms provided, and fees are non-refundable once lead generation, lead delivery, campaign setup, market reservation, or related services have begun.

We may suspend or terminate lead delivery for failed payments, late payments, chargebacks, disputed charges, payment method issues, fraud concerns, or violation of these Lead Buyer Terms or any applicable agreement.

11. Scrub, Credit, and Replacement Policy

Some lead programs may include a scrub, credit, or replacement policy for certain lead issues, such as wrong numbers, fake information, duplicate leads, out-of-area leads, or other criteria described in the applicable agreement or order form.

Any scrub, credit, or replacement policy must be expressly stated in writing. If no written replacement policy applies, leads are provided without replacement, refund, or credit.

When a replacement policy applies, the buyer must submit replacement requests within the required timeframe and with the required supporting information. Replacement eligibility may depend on the specific program, order, agreement, lead type, market, and reason for the request.

Unless otherwise stated in writing, a lead will not qualify for replacement solely because:

  • The consumer does not answer
  • The consumer does not respond
  • The consumer changes their mind
  • The consumer is not ready immediately
  • The consumer does not qualify under the buyer’s specific guidelines
  • The consumer does not apply
  • The consumer chooses another provider
  • The consumer is not approved
  • The consumer does not close or fund
  • The buyer did not contact the lead quickly
  • The buyer failed to follow up consistently

Get Brands Group LLC reserves the right to determine replacement eligibility in good faith based on the applicable written policy and available records.

12. No Guarantee of Results

Lead generation and lead buying involve risk. We do not guarantee any specific outcome.

We do not guarantee:

  • Lead volume
  • Lead quality
  • Lead availability
  • Consumer response
  • Contact rate
  • Appointment rate
  • Application rate
  • Approval rate
  • Closing rate
  • Funded loans
  • Revenue
  • Profitability
  • Return on ad spend
  • Return on investment
  • Market exclusivity
  • Market availability
  • Credit qualification
  • Consumer readiness
  • Consumer accuracy
  • Any specific business, mortgage, real estate, lending, or financial result

Any examples of possible lead performance, funded loans, contact rates, appointment rates, pipeline value, time to first closing, or return on investment are examples only and are not guarantees.

Your results may vary based on many factors, including market conditions, pricing, competition, licensing, credit criteria, loan programs, consumer demand, follow-up speed, follow-up quality, staffing, systems, scripts, sales process, underwriting guidelines, interest rates, affordability, advertising performance, and other variables outside our control.

13. Consumer Protection Standards

Lead buyers must treat consumers professionally, honestly, respectfully, and in compliance with applicable law.

Lead buyers agree to:

  • Provide clear and truthful information to consumers
  • Avoid misleading, deceptive, unfair, abusive, or high-pressure practices
  • Use consumer information only for authorized and lawful purposes
  • Honor opt-out, unsubscribe, do-not-call, STOP, and consent revocation requests
  • Use lead data to help consumers understand appropriate next steps
  • Maintain reasonable records of consumer communications where appropriate
  • Protect consumer information from unauthorized access, disclosure, or misuse
  • Immediately notify Get Brands Group LLC of consumer complaints, regulatory inquiries, data incidents, or compliance concerns related to leads received from us

We may require lead buyers to agree to additional consumer protection standards, honesty pledges, communication standards, or compliance requirements as part of a specific lead program.

14. Compliance Responsibilities

Lead buyers are solely responsible for complying with all laws, regulations, rules, industry standards, platform terms, licensing requirements, and contractual obligations that apply to their business and use of leads.

These may include, where applicable:

  • Mortgage licensing laws
  • State mortgage laws and regulations
  • NMLS requirements
  • Fair lending laws
  • Equal Credit Opportunity Act requirements
  • Fair Housing Act requirements
  • Truth in Lending Act requirements
  • RESPA requirements
  • UDAAP and consumer protection rules
  • Fair Credit Reporting Act requirements
  • Gramm-Leach-Bliley Act requirements
  • Privacy and data security laws
  • State consumer privacy laws
  • Telephone Consumer Protection Act requirements
  • Do-not-call rules
  • Text messaging and SMS rules
  • CAN-SPAM requirements
  • Advertising and marketing rules
  • Recordkeeping requirements
  • Any other laws, rules, or regulations applicable to the buyer’s business

Get Brands Group LLC does not provide legal, compliance, regulatory, mortgage, underwriting, credit, tax, or financial advice. Lead buyers should consult their own legal and compliance advisors.

15. Communications With Consumers

Lead buyers may contact consumers only in compliance with applicable law, the consent provided, the applicable order or agreement, and any consumer preferences, opt-outs, or restrictions provided with the lead.

Lead buyers are responsible for determining whether and how they may contact each consumer by phone, SMS, email, voicemail, artificial voice, prerecorded message, AI-assisted communication, automated dialing system, automated messaging system, or any other communication method.

Lead buyers must not contact consumers in a way that is unlawful, deceptive, abusive, harassing, excessive, misleading, or outside the scope of applicable consent.

Lead buyers must promptly honor all opt-out, unsubscribe, do-not-call, STOP, and revocation requests.

Lead buyers acknowledge that consent information provided with a lead, if any, may not eliminate the buyer’s independent responsibility to comply with applicable law.

16. AI, Automation, and Lead Follow-Up Tools

Lead buyers may use AI-assisted tools, automated workflows, CRM systems, dialing systems, SMS tools, email systems, chatbots, voice tools, or other technologies only in compliance with applicable law, consumer consent, platform terms, and these Lead Buyer Terms.

Lead buyers are solely responsible for the content, timing, frequency, accuracy, disclosure, compliance, and consumer experience of any AI-assisted, automated, or manual communications they send to leads.

Lead buyers may not use AI-assisted or automated tools in a way that is unlawful, misleading, harassing, discriminatory, deceptive, abusive, or inconsistent with consumer consent.

17. Data Security and Confidentiality

Lead buyers must maintain reasonable administrative, technical, and physical safeguards to protect lead data, consumer information, credit-related data, consent information, and other confidential information received from Get Brands Group LLC.

Lead buyers agree to restrict access to lead data only to authorized personnel, contractors, vendors, or systems that need access for lawful and permitted purposes.

Lead buyers must not upload, store, transmit, or process lead data in insecure systems or in a way that creates unreasonable risk of unauthorized access, disclosure, misuse, or breach.

Lead buyers must notify Get Brands Group LLC promptly if they become aware of any suspected or actual unauthorized access, disclosure, breach, loss, misuse, or compromise involving leads or lead data received from Get Brands Group LLC.

Lead buyers must cooperate with reasonable requests related to investigation, mitigation, consumer notice, regulatory response, or remediation of a data incident involving lead data received from Get Brands Group LLC.

18. Restrictions on Use of Leads

Unless expressly permitted in writing by Get Brands Group LLC, lead buyers may not:

  • Resell leads
  • Transfer leads to another company or person
  • Share leads with unauthorized third parties
  • Upload leads to public databases or shared systems
  • Broker leads to another buyer
  • Use leads for unrelated offers or unrelated marketing
  • Use leads for unlawful telemarketing, spam, fraud, or deception
  • Use leads outside the market, company, team, or purpose approved by Get Brands Group LLC
  • Use lead data to discriminate unlawfully
  • Use credit-related data for unauthorized purposes
  • Attempt to reverse engineer, copy, or replicate our lead generation systems using lead data

Leads are provided only for the approved buyer’s internal business use and only for the permitted purpose described in the applicable order, agreement, or written approval.

19. No Circumvention

Lead buyers may receive access to proprietary information, including campaign concepts, assessment structures, lead fields, market information, pricing information, funnel strategy, scripts, follow-up concepts, consumer insights, delivery methods, testing results, and business processes.

Lead buyers agree not to copy, reverse engineer, replicate, reproduce, scrape, clone, bypass, or circumvent Get Brands Group LLC’s lead generation systems, assessment funnels, marketing campaigns, content, processes, software workflows, consumer-facing pages, or proprietary methods.

Lead buyers also agree not to use confidential or proprietary information received from Get Brands Group LLC to build, assist, fund, advise, or operate a competing lead generation system without written permission.

20. Intellectual Property

Get Brands Group LLC owns or licenses all websites, brands, pages, copy, videos, trainings, assessments, workflows, systems, graphics, scripts, logos, funnel structures, campaign concepts, lead generation processes, scoring models, and related intellectual property unless otherwise stated.

Lead buyers receive no ownership rights in our intellectual property by requesting access, purchasing leads, receiving leads, viewing a walkthrough, reviewing sample lead data, or participating in a lead program.

Lead buyers may not use our trademarks, brand names, logos, screenshots, lead samples, scripts, training materials, or proprietary materials in marketing, sales, recruiting, advertising, public materials, or third-party communications without written permission.

21. Consumer Complaints and Program Integrity

Lead buyers must promptly notify Get Brands Group LLC of any consumer complaint, regulatory inquiry, dispute, legal claim, opt-out issue, data security concern, or other matter related to leads received from Get Brands Group LLC.

We may investigate complaints or concerns involving lead handling, consumer experience, data use, or compliance. Lead buyers agree to cooperate with reasonable requests for information related to such matters.

We may suspend, limit, or terminate a buyer’s access to leads if we believe the buyer is creating consumer complaints, mishandling leads, misusing data, violating law, violating these Lead Buyer Terms, failing to pay, or creating legal, regulatory, reputational, operational, or consumer-protection risk.

22. Reporting, Transparency, and Optimization

Some lead programs may include reporting, outcome tracking, optimization reviews, or transparency systems intended to help evaluate lead performance and improve campaign quality.

Lead buyers may be asked to provide outcome information such as contact attempts, appointment status, application status, approval status, closing status, disqualification reasons, duplicate issues, invalid lead claims, and other performance or quality feedback.

Buyer feedback may be used to improve campaigns, optimize targeting, adjust lead criteria, evaluate partner fit, support replacement reviews, and improve program performance.

Unless otherwise agreed in writing, we do not guarantee any specific reporting format, optimization frequency, campaign adjustment, or performance improvement.

23. Suspension and Termination

We may suspend, pause, restrict, or terminate lead delivery, market access, account access, or any lead-related service at any time if we believe:

  • The buyer violated these Lead Buyer Terms
  • The buyer violated a signed agreement, order form, or invoice terms
  • The buyer failed to pay
  • The buyer submitted a chargeback or payment dispute
  • The buyer provided false or misleading information
  • The buyer lost required licensing or authority
  • The buyer mishandled leads or consumer data
  • The buyer failed to honor opt-outs or consent limitations
  • The buyer created consumer complaints or compliance risk
  • The buyer created legal, regulatory, reputational, financial, operational, or consumer-protection risk
  • Market conditions, campaign conditions, data provider requirements, or business needs require suspension or termination

Termination does not relieve the buyer of payment obligations, confidentiality obligations, data security obligations, compliance obligations, indemnification obligations, or restrictions on use of leads and proprietary information.

24. Disclaimers

Leads, lead data, lead delivery services, lead generation services, market access opportunities, trainings, samples, dashboards, reports, and related materials are provided “as is” and “as available” unless otherwise stated in a signed written agreement.

To the fullest extent permitted by law, Get Brands Group LLC disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, completeness, availability, lead quality, lead conversion, consumer eligibility, consumer responsiveness, and business performance.

We do not warrant that leads will be accurate, complete, exclusive, available, responsive, qualified, eligible, profitable, or convertible unless a specific written agreement states otherwise.

25. Limitation of Liability

To the fullest extent permitted by law, Get Brands Group LLC and its owners, officers, employees, contractors, affiliates, vendors, partners, and representatives will not be liable for indirect, incidental, consequential, special, exemplary, punitive, or enhanced damages, including lost profits, lost revenue, lost business opportunity, lost data, loss of goodwill, business interruption, regulatory exposure, consumer complaints, or lost loan opportunities.

To the fullest extent permitted by law, our total liability for any claim arising out of or relating to leads, lead data, lead delivery, lead generation services, or these Lead Buyer Terms will not exceed the amount paid by the buyer to Get Brands Group LLC for the specific leads or services giving rise to the claim during the three months before the claim arose, or one hundred dollars ($100), whichever is greater.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply.

26. Indemnification

Lead buyer agrees to defend, indemnify, and hold harmless Get Brands Group LLC and its owners, officers, employees, contractors, affiliates, vendors, partners, and representatives from and against any claims, damages, liabilities, losses, costs, penalties, fines, regulatory actions, consumer complaints, and expenses, including reasonable attorneys’ fees, arising out of or related to:

  • Buyer’s use of leads or lead data
  • Buyer’s communications with consumers
  • Buyer’s marketing, advertising, sales, lending, mortgage, real estate, or business practices
  • Buyer’s violation of law, regulation, licensing rules, or industry requirements
  • Buyer’s violation of these Lead Buyer Terms or any applicable agreement
  • Buyer’s failure to honor opt-outs, consent limits, do-not-call requests, STOP requests, or revocation requests
  • Buyer’s misuse, disclosure, transfer, resale, or mishandling of lead data
  • Buyer’s data breach, security incident, or unauthorized access involving lead data
  • Buyer’s use of AI-assisted, automated, SMS, email, voice, dialer, or communication systems
  • Buyer’s loan decisions, credit decisions, pricing, disclosures, underwriting, approvals, denials, or consumer outcomes
  • Buyer’s negligence, misconduct, fraud, deception, or unauthorized activity

27. Governing Law

These Lead Buyer Terms are governed by the laws of the State of Michigan, without regard to conflict-of-law principles.

To the extent a dispute is not subject to a separate dispute resolution provision in a signed agreement, buyer agrees that any legal action arising out of or relating to these Lead Buyer Terms, leads, lead data, or lead-related services will be brought in the state or federal courts located in Michigan, and buyer consents to the jurisdiction of those courts.

28. Changes to These Lead Buyer Terms

We may update these Lead Buyer Terms from time to time. When we make changes, we will update the “Last Updated” date above.

Your continued request, purchase, receipt, access, or use of leads, lead data, lead programs, or lead-related services after updated Lead Buyer Terms are posted means you accept the updated Lead Buyer Terms.

29. Contact Us

The primary method to contact Get Brands Group LLC regarding these Lead Buyer Terms, lead programs, lead buyer questions, communication preferences, opt-out requests, privacy questions, or related issues is through our contact page:

Contact Page: GetBrandsGroup.com/Contact

Get Brands Group LLC
Websites and brands may include GetBrandsGroup.com, GetHomeBuyerLeads.com, GetMortgageFunding.com, and related Get Brands Group LLC brands.

© 2026 Get Brands Group LLC.

GetHomeBuyerLeads.com is a marketing brand owned and operated by Get Brands Group LLC.

GetHomeBuyerLeads.com provides marketing and lead generation services for licensed mortgage professionals. We are not a mortgage lender, mortgage broker, loan originator, real estate brokerage, or credit repair organization. Lead availability, lead quality, and results are not guaranteed. Participation is subject to market availability, verification, compliance requirements, and approval.